FC Barcelona has tapped blockchain to improve fan engagement with benefits such as NFT incentives, crypto rewards, education, and job opportunities.
Though announced in December last year via LinkedIn, the collaboration between Cardano and Barcelona gained traction over the weekend with increased conversations by Crypto Twitter (the crypto community on the X social media site).
The alliance will blend sports and blockchain technology to benefit Barcelona fans and supporters. Moreover, it will:
- Create job opportunities for young Barcelona fans.
- Leveraging blockchain tech to nurture learning.
- Reward fans with incentives such as NFTs and ADA coins.
The Cardano Foundation CEO Frederic Gregaard stated:
This isn’t just about football – it’s about turning fans into agents of change. From local Penyes to global Discord communities, Barca and Cardano are unlocking a new era of engagement and impact.
Football fans can utilize the Andamio platform on the Cardano network to learn new money-making skills.
Moreover, they can use the knowledge to access work opportunities.
That can include participating in real Barcelona projects such as celebrating anniversaries.
Also, rewards in ADA coins, FTs, and non-fungible tokens will magnify financial opportunities and heighten fan engagement.
Gregaard believes Cardano and FC Barcelona are a perfect match as both entities are leaders in their respective trades.
Moreover, the duo lacks centralized control. Unlike most football clubs, Barcelona is a community-owned enterprise.
The La Liga team has over 150,000 members and more than 1,200 fan clubs determine the club’s fate.
Similarly, Cardano is a community-powered decentralized blockchain that aims to build a secure, fair, and transparent society.
Cardano became fully decentralized in 2024, with its vibrant community determining the project’s destiny.
The upcoming BarcVerse
The team-up between Cardano and FC Barcelona will eventually build the BarcaVerse.
The virtual reality world will allow fans to connect and interact with their global peers.
The BarcaVerse operates on a learn-work-reward model and will run on the Andamio platform on the Cardano ecosystem.
Such trends will bolster Cardano’s real-world use cases and global adoption.
ADA price outlook
Cardano displayed bearishness as it mirrored broad market sentiments.
The altcoin trades at $0.9368, extending last week’s slide with a 6.35% dip over the past 24 hours.
The fading daily trading volume suggests swindling interest in the $32B market cap token.
ADA will likely dip further before recovering toward the $1 psychological mark.
Crypto pundits forecast significant rebounds after Donald Trump’s 20 January inauguration approaches.
